NPACT, the trade association representing U.S.-based non-fiction production companies, has partnered with Critical Content — the award-winning prodco behind such unscripted hits as Catfish, The Great Food Truck Race and Instant Dream Home — to offer its members an international pipeline program for formats.
The agreement will see Critical Content connecting NPACT members with the robust portfolio of international first-look partners the company has been cultivating over the past year, thus providing U.S. producers with access to tools and resources that can help them thrive in the global marketplace. The new program will be overseen for Critical Content by Stéfanie Gelinas, who has been running the company’s global first-look initiative since it was first launched last April.
Among the companies in Critical’s international network are Germany’s Leonine Studios, Dubai’s Blue Engine Studios, Australia’s Warner Bros. International Television Production, Korea’s Something Special, Singapore’s Refinery Media, Belgium’s Be-Entertainment and ITV Studios France.
“I’m excited to collaborate with the creative houses of NPACT members and utilize our global relationships to get their formats up and running in international territories,” said Jenny Daly (pictured left), president and head of Critical Content, in a release. “This partnership will allow producers to both test drive their formats and leverage their successes for an eventual U.S. sale.”
“In this time of seismic change in our industry, NPACT is focused on providing access to innovative resources for our members,” added NPACT general manager Michelle Van Kempen (pictured right). “Our partnership with Critical Content creates exciting new avenues for U.S. producers to introduce original formats to global audiences, unlocking creative pipelines that otherwise might not be within reach.”
